- Constraint
- Editors need flexibility without allowing every page to become a one-off implementation.
- Decision
- Pair composable CMS models with a documented library of reusable interface contracts.
- Why it mattered
- Content teams can assemble experiences while product behavior and visual states remain consistent.
- Trade-off
- New content patterns require coordinated model and component changes instead of arbitrary markup.
Guideline / Gusto · Retirement fintech
Selected client engagementCustom CMS Ecosystem
A custom CMS ecosystem connecting structured content, reusable interface contracts, preview, and a retirement-fintech delivery surface.
Read this first
The system at a glance.
- What the product does
- A composable content platform for building and publishing retirement-fintech experiences.
- Who it serves
- Product and marketing teams composing retirement experiences without rebuilding each page.
- What makes it different
- A live component catalog connects structured authoring to reusable production UI and preview behavior.
- My contribution
- Content modeling, reusable UI contracts, GraphQL integration, Storybook documentation, and Next.js delivery.
Product surface
See how the product presents itself.
The original product cannot be embedded publicly, so the lab translates its verified capabilities into a guided view.

Custom CMS Ecosystem
A live component catalog connects structured authoring to reusable production UI and preview behavior.
Capability flow
How the system works.
Each step connects a user action to the system capability behind it.
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Model the content
Strapi defines structured entries that editors can compose without encoding layout in prose.
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Define the UI contract
Storybook documents reusable components, states, and the interface expected by each content type.
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Query the graph
GraphQL gives the delivery surface an explicit contract for content and relationships.
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Preview and validate
Editors and product teams can inspect assembled experiences before publication.
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Render the experience
Next.js maps structured content into a consistent customer-facing product surface.
Engineering judgment
Decisions that shaped the system.
Technical evidence
Skills backed by this system.
Open any skill to see the other products and professional work connected to it.
- Next.js Renders structured CMS content into the customer-facing retirement-fintech experience.
- Storybook Documents reusable content components and their states as an explicit delivery contract.
- GraphQL Connects content models and relationships to the frontend through a typed query boundary.
- Strapi Provides the structured authoring model behind composable pages and preview workflows.
Technology stack
- Strapi
- Next.js
- GraphQL
- Storybook
- Atomic Design
Engagement context